Tag Archives: branding

Website Design and Marketing - The importance of a web presence

There are still plenty of businesses out there who have yet to have a web presence and for some the thought of finding a web designer or web design company fills them with dread. Why? Well for those who don’t know about the process of creating a website can easily get bogged down with way [...]

Brand Positioning

How does your brand compare to your competitors? What is unique about your business and how does it appeal to your target audience. Do you offer a degree of difference?
A company’s branding and image can become diluted against their competitors if there is no unique hook or difference. Are you a market leader or follower, [...]

What does your logo / branding say about you?

Your brand is important as it signifies what you are about, it’s about what you stand for and what your values are. How can this all be encapsulated in a logo? Branding is more than just a visual symbol. It is all about delivering a message to your target audience through your website, marketing literature, [...]