…It doesn’t sound great but it’s true. Designing a website is not like designing a printed item, with a printed item there is a beginning and end. The end is where it gets signed off and printed, it would be impossible making alterations after the print process.
Work in Progress
A website is something that is organic, something that develops over time. As soon as the website goes live there is a sense of ‘what if we try this’ or ‘when will we update that’. If you are a really organised client you might already have milestones for making those changes. It could be extra pages for a campaign or icons for a new service you are offering. For those who do not foresee changes being made in future then don’t be fooled because you will be amazed how outdated some of your pages can appear over time and prospective clients can instantly tell when your website is looking out of date or jaded.
Some tips on how to make your website look current
- Change some images
- Update your client list
- Make sure you’re posting blog posts regularly so clients can see you are active (we can all be guilty of not updating the blog!)
- Make sure you change your promotion icons as soon as the promotion is over. You would be amazed about the amount of companies who still have xmas graphics in February!
- Think of your website as a shop front. People can easily be put off when you haven’t made an effort to keep your company looking like it is going places
Not only does updating content look like you are an active and progressive company, it also prompts the search engines to keep indexing your website. This is a good thing as the more your website is indexed the more you are likely to appear higher in the search engines.
Keeping your website updated and refreshed can put you ahead of your competitors. Continually making changes to the content and design of your website shows you are a growing company who is keeping ahead of the game. A website with dated graphics and a sluggish backend is a stagnating and jaded company.
I know which company I would rather deal with.