There are still plenty of businesses out there who have yet to have a web presence and for some the thought of finding a web designer or web design company fills them with dread. Why? Well for those who don’t know about the process of creating a website can easily get bogged down with way too much technical jargon and information overload which can easily make a company stall a project. 

The crucial factor is that having a web presence can increase company’s profits. Fact. Say, for example if you had the option of choosing an interior design company to overhaul your Victorian property, would you choose one with or without a website? Ok if you have a lot of time on your hands maybe you could get someone to pay you a visit with a portfolio. The simple fact is that it’s easy to check out a company’s products and background on the web and this can be done at lightening speed. A simple search on google will do and you can provide half an hours research with good results.

For those companies who have yet to delve into the world wide web or for existing companies that need a re-fresh here are a few simple tips to help you make that move:

Start-up company?

• Ask yourself a few questions about your company, who is your website aimed at? Is it a niche market or do you offer more of a general service? Do you already have a logo and have you thought about how you want your brand to visually communicate? 
• Having a good brainstorm can free up a lot of ideas and it will also help the designer achieve your vision while giving your more direction.
• Find company websites that share your sector. Check out how other people have communicated their product and brand.
• The technical side. Get a web designer or web design company to explain in simple terms, this will ease communication and will prevent alienation of you (the client).

Marketing your Business

• Think of new ways you can entice new customers by updating your image and brand values.
• Search the internet for articles on how to market your business. There are 100s of free articles out there which will help you gain more information to help you move your company forward.
• Think about clever ways of gaining people’s email addresses. Maybe you could capture people’s email addresses by offering something free on your website? This gives you a chance to send your prospective clients newsletters increasing the chance of potential new business.