Your brand is important as it signifies what you are about, it’s about what you stand for and what your values are. How can this all be encapsulated in a logo? Branding is more than just a visual symbol. It is all about delivering a message to your target audience through your website, marketing literature, e-mail and even how your pick up the phone.
If you are a new company then ask yourself:
- How do you want others to see you?
- What are your differentiators?
- What is your company’s core message?
- How do you want to place yourself in the market place?
- Who is your target audience?
- What are your company values?
Don’t I just need a logo?
In the design industry we call it a corporate identity. This is more than a logo, this is a carefully structured representation of your company that compliments specific typefaces, layouts, design scheme and colour that conveys the essence of your company - this is your brand. Your brand needs to be consistent throughout all your company literature from your letterhead through to your website. Your identity should appeal to your target audience, this is through language, look and feel, colours and a range of other factors. Full consistency throughout creates a structure and allows easier recognition which will connect your target audience and build trust.
Five Steps to obtain and maintain a brand
- You first need to have a logo and a corporate identity
- Make sure you have brand guidelines, this will set your brand in stone and will allow designers, marketing bods and decision makers to keep your branding consistent.
- If you are growing then think of having a brand guardian. A brand guardian will look after your brand and will prevent any miscommunications from slipping through the net.
- Make sure your content is always written in the right tone of voice for your target audience.
- Instill your company values into your staff as this will strengthen your image.
One Trackback
[...] contact « What does your logo / branding say about you? [...]